As a preferred Speedo dealer, the objective of Ultimate Swim Shop is to be a well-known source for swimwear in the competitive swim community. With a 'bricks and mortar' store and an extensive customer base already in place, a web site was required to update customers worldwide and to allow for real-time e-commerce. Ultimate Swim Shop has over 500 products that change bi-annually, so Digital Webshop streamlined the maintenance procedures for updates and added a host of options for customers including Related Products and Multiple Sale Items through the use of the popular Miva Merchant shopping package .

http://www.ultimateswimshop.com